Strategy by Design: A Process of Strategy Innovation, (2013) Paperback

Strategy by Design: A Process of Strategy Innovation, (2013) Paperback
Strategy by Design (second edition) illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.
Order Now!
About the Book

Strategy by Design (second edition) illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.

“The process of strategy formulation has traditionally beenthe domain of the ‘left brain’ relying on data, logic, and analysis.This is only one-half of the story.We know that intuition, imagination and the holistic ‘right-brained’ comprehension of the situation play as important a role.Carlopio’s Strategy by Design is a valuable balanced contribution to the literature on strategy.” – Dr. Kenichi Ohmae, ‘Mr Strategy’ and author of The Mind of the Strategist and The Borderless World

“Strategic thinking is not the same as strategic design. But strategic design can – and should – reframe strategic thinking. Carlopio’s emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions.” – Michael Schrage, co-director of the MIT Media Lab’s eMarkets Initiative

“The process of strategy formulation has traditionally been the domain of the ‘left brain’ relying on data, logic, and analysis. This is only one-half of the story. We know that intuition, imagination and the holistic ‘right-brained’ comprehension of the situation play as important a role. Carlopio’s Strategy by Design is a valuable and balanced contribution to the literature on strategy.” – Dr. Kenichi Ohmae, ‘Mr Strategy’ and author of The Mind of the Strategist and The Borderless World

“Strategic thinking is not the same as strategic design. But strategic design can – and should – reframe strategic thinking. Carlopio’s emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions.” – Michael Schrage, co-director of the MIT Media Lab’s eMarkets Initiative

Order Now
Buy from Amazon
Preview
Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."